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The role of scenarios in business strategy-making |
Helping companies evaluate alternative futures
Although they have existed as a planning tool for over 40 years, scenarios have increasingly become popular among companies as a way to think about long-term futures in strategy-making.
Stephen Millett is the founder and president of Futuring Associates LLC, a Columbus, Ohio-based futures consultancy. An internationally respected practitioner of trend and scenario analysis, he previously spent 27 years as Resident Futurist at the Battelle Institute, the world´s largest non-independent R & D organization where he managed over 100 major futuring and visioning projects for clients in North America, Europ and Asia. Here, he shines a light on the use of scenarios in the business strategy process and the insights scenarios can offer.
Hivatkozás a cikkre:
Millett, S. (2011): The role of scenarios in business strategy-making. CEO Magazin, XII. évf. 2. szám. 42-44. pp
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